What Can CIOs Learn from Maslow’s Theory?

In this technologically advanced world, there is a drastic change in the way businesses meet their stakeholders’ needs and the types of needs. Abraham Maslow, an American psychologist, has developed the hierarchy of needs theory that reveals people are motivated by five basic needs – physiological, safety, love, esteem, and self-actualization. What does this theory have to do with CIOs? In this article at The Enterprisers Project, Sharon Mandell explains how CIOs can use this framework to elevate work – even during this crisis time.

Maslow’s Hierarchy: The Future of Business

As a CIO, you can easily apply Maslow’s theory to your workplace. Incorporating this theory into your leadership style will undoubtedly facilitate leadership development.

Physiological Needs

If you fail to keep the operations going smoothly, fend off security breaches, or respond to help desk tickets, you don’t get to move on to interesting strategic projects. Remember, your role is much more than traditional duties, such as delivering IT efficiently and cost-effectively across organizations. Your goal must be to create an outstanding customer experience, thus fulfilling the physiological needs.


“For a CIO, this means engaging the employees in an interesting and positive conversation about the what, why, how, who, and when of various projects,” explains Sharon. Your IT resources must be devoted to delivering quality projects and contributing to achieving business values. CIOs must demonstrate how automation takes away the repetitive tasks while enabling employees to work on exciting projects.

Love and Belonging

Project yourself as a real partner in the company’s business strategy. Try new things to gain a competitive edge and find out how to contribute to revenue.


Employees need to feel respect from others. You must have confidence and earn confidence across the organization. Also, you must ensure to make a range of different stakeholders successful.

To read the full article, click on

Nivedita Gopalakrishna

Nivedita Gopalakrishna is currently working as a Content Specialist with CAI. She has more than eight years of experience in blogging, copywriting, and ghost-writing. Nivedita started her career as a reporter/sub-editor in one of the reputed newspaper organizations in India. She went on to pursue her career as a content analyst in an Indian-based company, Brickwork India Pvt Ltd. Nivedita has assisted several overseas clients with SEO-friendly content for B2C copies, blogs, product descriptions, newsletters, sales letters, e-books, and research papers. When she is not at her computer, you can find her either reading vintage novels or singing Indian classical music.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button

We use cookies on our website

We use cookies to give you the best user experience. Please confirm, if you accept our tracking cookies. You can also decline the tracking, so you can continue to visit our website without any data sent to third party services.