Big Data and Analytics are Revolutionizing Audience Engagement

Sports is a dynamic field and has gradually changed over time. Utilizing big data in the sports sector has not only enhanced the experience of professional sportspersons but has also enriched fan engagement. Furthermore, the universities that are offering courses on sports analytics are reaping the benefits of Big Data and Artificial intelligence to study marketing, ticket sales, and fan engagement. In this article at insideBIGDATA, Darin W. White explains in detail how big data is beneficial for university students to recognize their target audience, ways to engage them and turn the engagement into revenue opportunities.

How can Big Data Help Professional Sports Organizations?

Today, sports organizations are applying data-driven decision-making strategy at every level – from player recruitment, in-game decisions such as plays, formations, selection of substitutes to fan engagement. These benefits have given a significant boost to the investment in data services and highly customized analytical solutions.

Is Big Data helpful in Revenue Generation too?

The answer is yes. Darin explains that a plethora of details that are available through various channels has enabled sports organizations’ marketing team to target their audience in a razor-sharp manner. The big data and sports analytics are now becoming a virtual road map for the marketing team of sports organizations to engage their fans.

Impact of Social Media on Sports?

Sports organizations and universities that offer courses on sports analytics are beginning to see the importance of social media in driving engagement. Students are making use of data from various social media platforms to attract and engage fans, encouraging them to buy tickets and attend games. Data available on social media platforms will undoubtedly influence marketing efforts and decisions about sporting events.

The article also highlights the research conducted by university students to engage the audience by making use of data. To read the article, click on

Nivedita Gopalakrishna

Nivedita Gopalakrishna is currently working as a Content Specialist with CAI. She has more than eight years of experience in blogging, copywriting, and ghost-writing. Nivedita started her career as a reporter/sub-editor in one of the reputed newspaper organizations in India. She went on to pursue her career as a content analyst in an Indian-based company, Brickwork India Pvt Ltd. Nivedita has assisted several overseas clients with SEO-friendly content for B2C copies, blogs, product descriptions, newsletters, sales letters, e-books, and research papers. When she is not at her computer, you can find her either reading vintage novels or singing Indian classical music.

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