Holiday season is a time for every business to revamp and actively drive their marketing strategy. A primary component of every marketing campaign is email marketing. Retailers make the most use of this marketing tool. Industry statistics also indicate that retailers account for twenty-two percent share of the overall marketing expenditure and another fifty-one percent plan to increase their email marketing investments this year. So, the question begs— how retailers make the most of their investments?
This article at ZD.Net has been contributed by Forrester Research. It talks about driving an active email marketing strategy to get the best results in Q4.
The Email Drive
Recent research shows that email marketing is the most cost-effective medium marketing platform. Businesses earn an average of $40 for every $1 investment. Thus, if leverages well, this marketing channel has the maximum potential for generating profit.
Here are some effective practices that are likely to help retailers better capitalize email marketing:
- Make the start by simplifying the registration process. Ensure that the option to subscribe your emails is listed on every page of your website. Inspire yourself by referring the strategy of websites like Thrifty.com nails it, Boston Proper, and Venus.com.
- Be sure that your emails offer some value to the customers, be it economic, functional, experiential, or symbolic. Your business deals should be clearly stated in your email campaigns and must aim at solving potential customer problems.
- Refer the best practices followed in the industry and start applying them.
- Take care of the deliverability factors. Pay attention to improve the deliverability of your mails by focusing on email list hygiene, frequency, and preference management.
To read the original article in detail, click on the following link: https://www.zdnet.com/article/make-your-email-marketing-sing-this-holiday-season/