CIODigital Disruption

Dos and Don’ts of Change Management During Digital Transformation

Change management during digital transformation is a grueling process. Vague rumors, baseless resistance, confusing decision-making are inevitable. In this article at the Enterprisers Project, Peter Bendor-Samuel discusses the dos and don’ts of change management during digital transformation.

Managing Digital Transformation Woes

Digital transformation leads to several changes within the organization. It also causes revamping and creation of roles and new departments. Without proper understanding and support, these changes can be catastrophic for the organizational setup. Below are the 3 don’ts of change management during digital transformation:

Forgetting to Get Stakeholder Buy-Ins: A company is made of people. You cannot throw policies or new technology at them because you think it is good for them. Employees have worked hard to gain experience in the company. To start from scratch would require acquiring new skills, learning new processes, and getting used to the new official infrastructure. Additionally, there is no warranty that the management will stop here. Why would they want to accept any change that can change the very next day?

ROI Is the Chief Point of Argument: Digital transformation initiatives will take time to generate revenue. You might even fail a few times before getting it right. Executives use ROI generation to refute any disagreement. However, short-term wins are not convincing enough for long-term changes.

Detailed Roadmap Right at the Start: To convince people, leaders create a digital transformation roadmap that causes more harm than good. You will spend half the time convincing people if it does not turn out as planned.

Driving Change the Right Way

Aligning Digital Goals with Company Vision: Align your digital transformation efforts with the company vision. If you have real data, facts, and use cases, highlight them to the people. Remember, nobody likes to be tricked.

Offering Irrefutable Incentives: Display what those changes can offer people. If a peer company has earned exponential growth using the same approach, draw their example to prove your point. However, do your homework and satisfactorily address any concerns or questions.

Being on the Same Boat: Confess to them that you are on the same boat as they are. The only way to know if the digital transformation journey will be profitable is by undergoing it. Listen carefully to the skeptics. They might help you make a course correction earlier than expected.

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Indrani Roy

Indrani Roy is currently working as a Content Specialist for CAI Info India. She has knowledge in writing blogs, product descriptions, brand information, and coming up with new marketing concepts. Indrani has also transcribed, subtitled, edited, and proofread various Hollywood movies, TV series, documentaries, etc., and performed audio fidelity checks. She started her career by articulating a knowledge base for an IT client, and, eventually, went on to create user manuals and generate content for a software dashboard. Writing being one of her passions, reading books is naturally her favorite pastime. When not lost in the world of letters, she is a foodie, movie buff, and a theater critic.

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