Project LeadershipProject Management

How to Make Your Extremely Busy Sponsor Prioritize Your Project

Organizations generally promote senior executives to sponsor roles. The role is quite a tough one as they oversee several projects simultaneously. In this article at LiquidPlanner, Elizabeth Harrin discusses how to gain the attention of your extremely busy sponsor.

Finding the Time

Be it decision-making, resource allocation, or roadblocks, a sponsor is a solution to all. The individual also helps you align your project with the business objectives to make it relevant. Generally, project managers can manage their project on their own. However, you need support when there is an unrelenting problem overshooting your committed deadline. That be said, the onus is on you to keep the super busy sponsor updated whatever the situation might be.

Why the Disengagement?

Project managers usually complain that sponsors do not engage as much as they are expected to. It might be that your sponsor does not know the level of involvement your project requires. Set a clear expectation about the required responsibilities.

As a matter of fact, sponsors prioritize projects that interest them the most. It can also be that senior management is confident about your project management capabilities.

Get Hold of In-Betweens: Personal assistants can be strict about maintaining the appointment calendar. Ask them about the best time of the day when you can meet your sponsor. If need be, schedule formal meetings for the entire year. Some of them will get canceled but meeting infrequently is better than none. If the preferred mode of communication is a phone call, just call up and send a report soon after. Talk around to understand the person’s work style.

Whatever it is, do not miss any opportunity to discuss matters frankly. Sometimes, a candid conversation in an elevator can solve your issues without an appointment.

Choosing Another Sponsor: When all the above-mentioned tricks do not work, consider changing your sponsor. You can even ask the executive to recommend someone that could take up the task. The hierarchy does not matter, the replacement must do a better job than the predecessor.

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Indrani Roy

Indrani Roy is currently working as a Content Specialist for CAI Info India. She has knowledge in writing blogs, product descriptions, brand information, and coming up with new marketing concepts. Indrani has also transcribed, subtitled, edited, and proofread various Hollywood movies, TV series, documentaries, etc., and performed audio fidelity checks. She started her career by articulating a knowledge base for an IT client, and, eventually, went on to create user manuals and generate content for a software dashboard. Writing being one of her passions, reading books is naturally her favorite pastime. When not lost in the world of letters, she is a foodie, movie buff, and a theater critic.

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