Apart from creating an IT strategy for the company, a CIO must also be popular as a social media influencer. Customers prefer companies that have a better social media presence. In this article at CIO.uk, Charlotte Trueman discusses how a CIO can become the company’s very own social media influencer.
Becoming a Social Media Influencer
People check out online how a company’s C-suite executives are behaving in public meets and conferences. A comparatively well-behaved and socially aware personality gains better fanbase. So much so that Uber and HP have removed their CEOs to safeguard their brand image. While the internet is the easiest way to reach to a wider audience, it is can also spread unfound rumors faster. So, before becoming the company’s social media influencer, a CIO must know the following:
Understand the Milieu: Companies are opening accounts on Twitter, Facebook, LinkedIn, Instagram, Snapchat, TikTok, etc. to get up close with their customers. 54% of users have researched products on social media in 2018 while 36% followed a specific brand. Meanwhile, 19% have posed questions to a brand via social media forums. Interestingly, 71% of users that experienced positive brand responses would possibly recommend those to their friends and family. Having said that, one account is enough to show your customers that you are well-connected to today’s paraphernalia.
Screen Your Posts Before Posting: Twitter and LinkedIn are good platforms to become a social media influencer. You can upload a cover image and bio that would support your cause on Twitter. If your company is launching a new product, post how excited you are about it. If you are into philanthropy, post a picture or two. Because there is a 280-character word limit, be specific and informal and reach the audience without beating around the bush. LinkedIn is for working professionals, a place where you would get more like-minded people. So, update relevant articles, pictures, achievements, events, press releases, etc.
Follow Some Best Practices: As a social media influencer, ensure you follow relevant users. Understand your peers and competitors. After opening the account, be proactively involved as a social media influencer. Hashtags applicable to the topics posted will gather the right audience. Reply to all the messages that you receive, however insignificant. You are on social media for a purpose, do not forget that. Build the rapport so that you, and through you, your company, becomes a class apart from the competitors.
To view the original article in full, visit the following link: https://www.cio.co.uk/it-leadership/how-cios-can-create-personal-brand-on-social-media-3697224/