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How Corporate Culture Can Influence Collaborative Tool Implementation

Introducing a new collaborative tool does not always improve corporate culture communication. It depends on how you enable your workforce to coordinate with internal and external stakeholders. How is that possible? In this article at CIO, Dave Smith explains how corporate culture can influence collaborative tool implementation.

A Collaboration Tool and Your Corporate Culture

Improving internal communication is the primary aim of all organizations worldwide. The majority, however, gives importance to facilitating external coordination to gain a competitive edge. Having a centralized collaboration tool will eradicate the formidable corporate hierarchy and make everyone approachable and accountable. It also will connect talents across the globe with their teams and clients. That will further the cause of a great corporate culture.

Solutions That Are Truly Collaborative: Analyze how the potential collaboration tool will serve your corporate culture. Decide what you want in the collaborative tool—optimized with specific features or a one-stop tool for all collaboration requirements.

The Red Hat Story: Red Hat CIO Mike Kelly and BlueJeans CEO Quentin Gallivan together created a new collaborative tool. The openness in corporate culture and customer feedback implementation led to better internal and external collaboration.

Tools That Match Work Processes: BlueJeans collaborative tool worked for Red Hat is because it updated based on Red Hat customer feedback. The solution improved communication between various departments and business units across the globe. This was possible when BlueJeans get to know what employees needed. The tool not only enabled people to work better but integrated well with the current systems and policies. As the top management created a corporate culture where everyone has a say, it was easier to build a tool that catered to all. In fact, employees spent 10 million minutes a month in video conferencing with the BlueJeans tool.

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Indrani Roy

Indrani Roy is currently working as a Content Specialist for CAI Info India. She has knowledge in writing blogs, product descriptions, brand information, and coming up with new marketing concepts. Indrani has also transcribed, subtitled, edited, and proofread various Hollywood movies, TV series, documentaries, etc., and performed audio fidelity checks. She started her career by articulating a knowledge base for an IT client, and, eventually, went on to create user manuals and generate content for a software dashboard. Writing being one of her passions, reading books is naturally her favorite pastime. When not lost in the world of letters, she is a foodie, movie buff, and a theater critic.

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