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Is the Fad for Mobile Applications Going to Die Out Soon?

Majority of the companies are using mobile applications to increase customer engagement. Lance Ng votes against it. He opines that in the next three to seven years users will no longer use mobile applications. What made him say this? In this Medium article, Ng points out 4 trends that forecast the probable decline in the usage of mobile applications.

Mobile Applications: Are They Future-Proof?

Ng wanted to invest in a startup that created a mobile software that in turn would create mobile applications. The mission was to make mobile applications a representative of all the institutions. It did not work out. The author provides 4 reasons why the fad for mobile applications is going to die out soon:

  1. The 100-App Cap: You cannot delete in-built applications from your smartphones. Apart from those, you can download a maximum of 100 applications. Out of those, you regularly use less than 30. Having too many mobile applications can also slow down your device’s performance. They take up storage space, run in the background when you are not using them, and shower you with push notifications.
  2. Serving a Purpose Instead of Feeding Information: The majority of the big brands launched mobile applications when smartphones came out in the market. Later, they realized they need to update the mobile versions whenever they updated their websites. When the smartphone manufacturer releases an OS update, the mobile applications turn incompatible. Their brands must handle the bugs so that you can have their seamless service in different mobile and screen variations. A more feasible option would be to make brand websites compatible with mobile devices rather than making mobile applications. You can always search up brand websites on a mobile browser.
  3. Application Ecosystem: Instead of creating their own mobile software, restaurants and cafes are integrating with food delivery applications. These applications are consolidating further with mobile wallet and ride-share applications. For example, Go-Jek is the largest motorcycle ride-share application in Indonesia that provides mobile wallet and food delivery. Its inspiration came from China’s popular instant messaging application WeChat. Every business utilizes WeChat that has integrated majority of the lifestyle services. Third-party application developers use its API-based mini program section to create child applications. This helps them retain their individuality without having to leave WeChat. Alipay and Baidu are striving to compete with its popularity.
  4. Application Consolidation Is Inevitable: For individual mobile software, brands need to dedicate time, manpower, and budget. Industry giants know that they must come together to leverage from each other’s offerings. Moreover, they are rooting for cloud-based services and SaaS models. The reason for this is that they can access services through a browser instead of installing heavy software in laptops.

To view the original article in full, visit the following link:

Indrani Roy

Indrani Roy is currently working as a Content Specialist for CAI Info India. She has knowledge in writing blogs, product descriptions, brand information, and coming up with new marketing concepts. Indrani has also transcribed, subtitled, edited, and proofread various Hollywood movies, TV series, documentaries, etc., and performed audio fidelity checks. She started her career by articulating a knowledge base for an IT client, and, eventually, went on to create user manuals and generate content for a software dashboard. Writing being one of her passions, reading books is naturally her favorite pastime. When not lost in the world of letters, she is a foodie, movie buff, and a theater critic.

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