CIODigital Disruption

The Digital Need: Employee Creativity and Empowerment

The rapidly evolving digital age has brought numerous changes to the organizational setups, especially in their mode of operation. Along with this, digitization has also redefined the working relationship between firms and their employees or customers. In this article at ZDNet, Evan Williams tells us why employee empowerment or creativity is the norm of the day for any organization that is willing to digitally transform its business.

Why Creativity?

To outperform the cutting-edge competition, every organization needs to become agile and adaptive to the technology trends that are emerging with time. Moreover, this technology disruption requires the employees to have a creative mindset to realize the true benefits of digitization. Recent research from Steelcase suggests that about 72 percent of employees believe creativity to be an important factor in defining their personal growth and success.

Gone are the days when people considered innovation to be a successful leverage. Now companies need people who can apply their own unique creativity to the innovative ventures and move ahead.

The Culture Shift

Citing the reasons above, the majority of organizations are trying to revamp their existing work culture and environment. HR is playing a vital role in these initiatives by shuffling the traditional organizational structures and forming cross-structure units to deal with different challenges or issues. Thus, both culture change and HR involvement are crucial for driving business transformation in this digital age.

Any organization that is competitive enough must empower its employees by engaging them in regular staff feedback exercises. Such exercises will provide the scope for better innovation in products and services.

To read the original article in full, visit the following link:

Priyanka Chakraborty

Priyanka Chakraborty is a content specialist, currently a part of CAI Info India. She holds diverse experience in content writing spanning domains like Information Technology, Digital Marketing, Social Media, Content Marketing, Nutrition, Health & Fitness, Photography, Website Design, Career Advancement, etc. In the past, she has worked with the leading job portal of India,, and then moved on to a UK-based online education company, Shaw Academy, before joining CAI India. A writer by day and a reader by night, she loves to explore her creative instincts further in art and painting.

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