The rapidly evolving digital age has brought numerous changes to the organizational setups, especially in their mode of operation. Along with this, digitization has also redefined the working relationship between firms and their employees or customers. In this article at ZDNet, Evan Williams tells us why employee empowerment or creativity is the norm of the day for any organization that is willing to digitally transform its business.
To outperform the cutting-edge competition, every organization needs to become agile and adaptive to the technology trends that are emerging with time. Moreover, this technology disruption requires the employees to have a creative mindset to realize the true benefits of digitization. Recent research from Steelcase suggests that about 72 percent of employees believe creativity to be an important factor in defining their personal growth and success.
Gone are the days when people considered innovation to be a successful leverage. Now companies need people who can apply their own unique creativity to the innovative ventures and move ahead.
The Culture Shift
Citing the reasons above, the majority of organizations are trying to revamp their existing work culture and environment. HR is playing a vital role in these initiatives by shuffling the traditional organizational structures and forming cross-structure units to deal with different challenges or issues. Thus, both culture change and HR involvement are crucial for driving business transformation in this digital age.
Any organization that is competitive enough must empower its employees by engaging them in regular staff feedback exercises. Such exercises will provide the scope for better innovation in products and services.
To read the original article in full, visit the following link: https://www.zdnet.com/article/cultivating-creative-and-empowered-workers/