LinkedIn is about making connections and closing deals, which means it can be pretty exhausting. Still, IT leaders would be wise to make a basic effort to keep on top of it. In an article for the Enterprisers Project, Kristin Burnham shares five tactics to make the best use of LinkedIn without spending all day on it:
- View LinkedIn at least once a week.
- Garner trends from your inbox.
- Participate in groups to crowdsource ideas.
- Curate your news feed.
- Use your personal brand to attract new talent.
Just like with other social media, something earth-shattering is not going to happen every day on LinkedIn, so using it once a week (or more often) will probably suffice. You can use part of that time to check out the sorts of messages people are sending you. A lot of it will be spammy nonsense, but even that can be gauged to see what sorts of trends are percolating among IT leaders. Your news feed, obviously, is another place you can go to keep up with trends. LinkedIn gives you a good amount of control over the types of news you see, so dig into the options and customize to ensure you are getting the stuff you really care about.
Another thing you can do is join groups on LinkedIn that are relevant to your industry, position, and/or location. These exclusive groups are excellent places to discuss common problems and challenges and arrive at solutions together. It is like having your own private counsel.
Lastly, about using your personal brand, Burnham shares this:
CIOs often overlook how much power their name has when it comes recruiting efforts, [Paul Wallenberg, unit manager of technology services at LaSalle Network] says. “When someone is applying for a job on your team, they’re going to look up the CIO’s LinkedIn profile,” he says. That’s why you should consider your personal LinkedIn page an extension of your organization’s other recruiting efforts.
Not only should your profile be complete – with a headshot, full bio, and work experience – but also, you should include details about what makes your IT team unique, your team’s culture, projects you’ve completed, team wins, and projects on the horizon, Wallenberg says.
You can view the original article here: https://enterprisersproject.com/article/2018/1/linkedin-tips-5-strategies-time-pressed-it-leaders