With IT taking a bigger role in the business, isn’t it time to drop the label “shadow” IT? The money the business’ IT spends shouldn’t be in anybody’s shadow, yet the negative implications remain. Christine Ferrusi Ross reminds us that business buyers are buying what they always bought, like advertising, marketing tools, and data list management, but now all these things are technology dependent. So who is more qualified to spend the money, IT or the business?
Maybe instead of arguing over who spends the money, the concentration should just be on spending it in the right way. There might actually be situations where the business is better equipped to spend the money then IT is. That’s ok, because if IT and the business are working together, the money is accomplishing the same goal. Let the business know you are there to help and support them, and they will return the favor.
In the meantime, the cooperation can serve as a great learning experience. IT can study which areas of the business are more likely to become technology dependent, and they can also teach business executives how to effectively govern technology vendors. When the money is used efficiently to work toward a greater goal, everybody wins.