Danger often lurks in the silence. Kiron Bondale warns against neglecting the quiet stakeholders in your project. Their silence might seem a blessing in a room full of people clamoring for attention, but beware those overlooked. We’ve all seen the news stories with the neighbor claiming that the recently arrested serial killer “Was such a nice person!” Here are a couple reasons why the silence is dangerous.
First, you might assume that they are performing the groundwork needed for their organization; but if you’ve neglected to explain the necessary actions, they might be completely blind to your expectations. Also, if you aren’t keeping stakeholders up-to-date who is? What misconceptions are being formed by your lack of communication? They may think you are purposely ignoring them, which will turn into their own active resistance against the change you are trying to bring. Treat all stakeholders equally, before it’s too late to enlist them in your purpose at all.