Consulting Best Practices

Value of Brand Investment in Consulting

Branding in consulting business is as stimulating as in other businesses. The gradual change in perception about the quality of work and proportion of loyal clients made consulting business popular. Ernst & Young (EY) is one of the most renowned consulting firms that proves the previous statement right. The firm has established itself as one of the most powerful consulting brands in the UK, says a recent study by Brand Finance. The firm has been following a pattern of work for long in which they offer less charge to the clients than their competitors. Thus, by keeping their fees low or offering a heavy discount in bulk deals, EY is tricking their clients and making their brand value in the global market. Click on the following link to read the comprehensive analysis:


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