Consulting Best Practices

Marketing Consultant’s Observation to Transformed Firms

To become successful, the marketers need to have a clear vision of the types of clients they hope to attract. Surprisingly, the consulting firm’s marketing is preaching the already transformed firms to extend control over the brand and its reputation, service scope, thought leadership quality, and approach for presenting innovative ideas. To flourish in a highly competitive market, the organizations need to clearly communicate their innovative approach. But it is not happening as the organizations are busy interacting and understanding only the major clients with whom they interact frequently. They even design all their thought leadership campaigns considering the major clients and lack innovation for the new or upcoming ones. This leads to ignorance of the major potential market. To read the full article, click on the following links:

https://www.sourceglobalresearch.com/blog/2018/05/03/consulting-firms-marketing-is-preaching-to-the-converted

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