IBM is already well-known as a technology forerunner. However, nowadays, it is also highly regarded as one of the best consulting companies even capable of capturing the attention of big firms like McKinsey. A recent survey by Interbrand places IBM Global Business Services as the tenth best consulting brand globally. Moreover, it is also enhancing its service portfolio with the addition of business strategy. In this article at Source Global Research, Alison Huntington shares how IBM as a ‘brand’ is evolving in sync with the growing digital transformation.
Huntington adds that IBM is doing extremely well in the consulting world because it can integrate business strategy with technology. To read the original article in full, click on the link here –https://www.sourceglobalresearch.com/blog/2018/03/23/why-you-need-to-dig-deeper-than-straightforward-rankings-ibm-as-a-case-study-in