Consulting Best PracticesMarketing

The Value of Pricing in Consulting

Pricing is an important factor for any business to consider. Over the past decade, the business perspective towards pricing hasn’t changed much. According to a recent research by Source Global Research, 6% respondents still consider pricing as the most important attribute while choosing a consulting firm. However, this perception is changing rapidly. In this article at Source Global Research, Fiona Czerniawska explains how firms now consider pricing to be only a qualifier or a quality reassurance factor and nothing else. ‘Innovation and the ability to execute’ are gaining much more importance than pricing.

Czerniawska clearly states that nowadays, a strong business strategy is focusing more on quality and value than pricing. To understand her viewpoint better, read the full article here –

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