Pricing is an important factor for any business to consider. Over the past decade, the business perspective towards pricing hasn’t changed much. According to a recent research by Source Global Research, 6% respondents still consider pricing as the most important attribute while choosing a consulting firm. However, this perception is changing rapidly. In this article at Source Global Research, Fiona Czerniawska explains how firms now consider pricing to be only a qualifier or a quality reassurance factor and nothing else. ‘Innovation and the ability to execute’ are gaining much more importance than pricing.
Czerniawska clearly states that nowadays, a strong business strategy is focusing more on quality and value than pricing. To understand her viewpoint better, read the full article here –https://www.sourceglobalresearch.com/blog/2018/02/28/when-price-is-no-longer-a-differentiator