Industry & Career Insights

Ad Agencies Think They Can Stave Off Consulting Firms

In an article for Business Insider, Tanya Dua examines some recent quotes from Sir Martin Sorrell, CEO of advertising giant WPP. He discusses how consultancies have started trying to edge into the advertising space, since opportunities are growing, but he insists they are not a threat to ad firms yet. His reason is that “You can’t buy creativity,” which is what the ad firms offer. Consultancies do offer efficiencies and cost-savings though, the latter of which Sorrell concedes can be “extremely seductive.” What does this mean for consultants trying to get into the ad space? Well, it means you should really emphasize the cost savings, and it probably means you should start headhunting some artistic types here and there for your consultancy too.

For further thoughts, you can view Dua’s article here:

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