How to Build a Powerful Personal Brand on Social Media

Your experiences, how you present yourself, and skills acquired throughout your career shape your personal brand. Building a solid social media presence is critical to advancing your career and professional future in today’s competitive professional environment. In this video, Bernard Marr shares some easy ways to build your personal brand on social media. First, ensure all your information on social media is complete, up-to-date, and accurate. Second, identify your area of expertise. Create more unique and engaging content on your chosen topic of expertise. Regularly share the content and keep the lines of communication open with your audience. Remember, over-posting leads to fatigue and annoyance. Think of your interactions and content as a resume of your work. Remember, your communication reflects your professional attitude and overall personality. Therefore, keep your interactions positive and engaging. Watch the video to learn more about building a strong personal brand on social media.

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