CommunicationLeadership/Innovation

Strategic Communication: An Ideal Approach to Rebrand

As the adverse impact of the novel coronavirus is reducing, employees are gradually resuming office. Now is the perfect time to rebrand your venture. So, roll out a strong communication strategy and welcome positive developments.

In this article at Forbes, Goldie Chan suggests some smart ways to rebrand using effective communication channels. Rebranding is vital to gain the desired spot in the market again.

Respond to Market Change

Ideally, rebranding requires adequate brainstorming and a clear strategy. So, be specific about the internal changes and update the outside world. Here is how you can initiate the rebranding process:

Inform Your Team

Your team members are not always ready to take the load of sudden disruption or transformation. Keeping them informed about the internal developments will make them prepared. So, do not wait for the whole arrangement to reach its end. Communicate the team about the entire process.

Plan Ahead

Rebranding is not a company makeover. It is a process of restructuring the brand value, objectives, and priority setup. So, make ingenious plans to gradually execute them by maintaining a seamless communication chain with different departments involved. Make each phase of your planning and operation collaborative.

Make Public Announcement

The outside world needs to know about your strategic move. So, organize a press conference or use social media channels to announce your move. Answer the media queries related to ‘what,’ ‘why,’ and ‘how’ of the rebranding procedure. Keep your answers crisp, to the point, and easy to understand.

Ensure your target consumers that their security is of paramount importance, and your top products will deliver the same quality outcomes post rebranding.

If planned and executed well, rebranding can bring positive outcomes for your organization’s growth. So, utilize this time to overcome the imminent economic crisis. Click on the following link to read the original article: https://www.forbes.com/sites/goldiechan/2020/05/13/3-ways-to-rebrand-with-communicationstrategy/#61ce1c526a33

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