Power of Face-to-Face Communication in Digital Arena

In the current digital age, when people deeply rely on the convenience of emails, text messages, and social media, one-on-one interaction is almost dying.

In this article at YoungUpStarts, Ulrich Kellerer explains that unless you are an active part of the service industry, you are highly dependent on digital tools for active client interactions.

Business Dependency

As per Constant Contact statistics, about 66 percent of small ventures are dependent on technology gadgets to maintain operations. Similarly, a Brother International Corporation study suggests, since 2010, there has been an 18 percent rise in small business technology outlay.

Even though the convenience of digital interaction tools overpowers face-to-face interaction, there is something powerful about the latter that cannot be imitated by digitization. The growing reliance on technology is the root cause of hindering effective communication, especially the beauty of face-to-face interaction.

Importance of Human Input

Even though smartphones, tablets, and laptops ascertain seamless communication, face-to-face interaction helps in establishing a lasting relationship with the consumers. Physical presence around helps in reading body language, non-verbal and emotional cues, accordingly you can craft a more appropriate response. One-on-one interaction helps in reducing misunderstandings while keeping room for further clarification open.

Long-Term Partnership

Communicating with potential clients or consumers requires precision and smart strategy that keeps them gelled to your product or service. Even the best technology and digital tools are effective until the people using them are conveying the right message and at the right time. With great power comes great responsibility which can be taken care of by establishing a strong connection with the consumers. By shaking hands or looking into their eyes—you can create a strong and long-term partnership with your customers. Click on the following link to read the original article:

Show More
Back to top button

We use cookies on our website

We use cookies to give you the best user experience. Please confirm, if you accept our tracking cookies. You can also decline the tracking, so you can continue to visit our website without any data sent to third party services.