Dr. Alexis Abramson, PhD, discusses in her vlog how to market successfully to millennials. With a spending power of $200 billion, companies want to lead the market need to engage the Gen Y consumers.
Firstly, you must be authentic when you pitch company products or services to millennial customers. Next, include them in the development cycle by conducting surveys about how they value potential features or services. Creating a bond is the third advice Abramson provides to sustain brand loyalty. Millennials resonate most with brands that are tied up with social causes, so work on that front. Moreover, 62 percent of Gen Y are loyal to companies that reach out on social media. The last tip is to be careful about your online reputation. Net-savvy millennial customers always research and compare products and services before engaging with any brand.