IT Staff & Team Building

Help Your Team Ideate with Starbursting

Brainstorming sessions are commonly aimed at bringing the best ideas to the table. These sessions are a great platform to nurture your creative outlook and think out-of-the-box. However, on many occasions, brainstorming might create undue anxiety among the participants, and they might fail to ideate in a sound way. The result is an unfruitful session that winds up quickly and indecisively.

In this article at Project Bliss, Leigh Espy answers this question with a unique and structured approach. She addresses the pain points of such unproductive brainstorming sessions and provides a stepwise walkthrough to deal with them.


Though uncommon, starbursting proves to be a structured and well-defined approach to ideate across business functions. It relies on the questions related to a product and service and uses them to help the teams think further. Moreover, it can be readily used for any upcoming product or service and that required further preparation or thinking.

The Technique

The best way to get started with starbursting is to draw out a six-point star format with six categories as who, what, when, why, how, and where. The first step is to create a bunch of questions for each category about the product or project with a group of participants. Next, involve the same or different group of participants to answer those questions. Make sure that the participants are from diverse segments of the business in order to have varied viewpoints. Appoint a good facilitator for the same and document all what’s discussed during the session.

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