CNN Business’s producer Jon Sarlin reveals that EU can change how YouTube and other content platforms deal with copyrighted content. From data protection to anti-tax violations, the EU has literally shaken up the big tech companies. Critics say that the rules regarding copyrighted materials can hit big brands as well as restrict internet freedom.
The EU directive on the digital single market intends to monitor copyrighted content usage on the internet. Confusions in the guidelines can put Facebook, YouTube, Twitter, and Reddit into serious trouble. To go by the rule, YouTube must use content recognition technologies to go through 500 hours of content every minute. Google has already spent over $100 million on content filters. Though the law allows memes, content filter technologies will not spare them.