The digital space is undergoing rapid transformation, thanks to the new technologies and software that are evolving with time every day. Nowadays, most industry experts believe that your digital capability or design can be the true differentiating factor against your competitors. Which is why the majority of companies are willing to invest a fortune on their design practices to leave the best imprint in the digital space.
In this article at Harvard Business Review, the author, Leah Buley talks about some approaches that could help your design team deliver their best and make your competitors envy you.
Best of the Best
When, as a company, you are willing to outrun your competition, then you must consider revising your existing strategies and practices and see whether they fit the current business scenario. Besides that, if you wish to realize the desired business benefits in the digital space, the foremost step to work on would be to focus on the design practices and set up a team that excels on every aspect related to digital designs. Here’s what you should consider:
Experience Matters: While setting up the design team, hire people who have extensive experience in the particular field, can offer best practices from past exposures, and hold strong influence in their domain.
Never Confine: Encourage and empower your design team to be involved in major business decisions related to product features, release, marketing, engineering, research and development, and so on.
Innovate: Best results are often produced after a series of experiments. Let the design teams innovate, take risks, experiment their ideas, and learn from their failures. Only then, they are likely to deliver the best outcome.
Evaluate: Always ensure that you have adequate measurement practices in place to assess the success or failure rate. This way you are less likely to face a major adversity.
Make It ‘Large’: Encourage broad level participation in the design process. Let people from engineering and product teams also contribute their ideas. Diverse outlooks can often deliver the best design ideas.
To read the original article in full, click on the link here – https://hbr.org/2019/04/5-ways-to-get-the-most-out-of-your-design-team?ab=hero-subleft-1