The world we live in is nothing if not digital, and our best bet is to adapt and adjust our business practices accordingly.
Even the more traditional amongst us, who still cling to the old ways of doing business, would benefit greatly from letting go and emerging themselves into this technological world of instant gratification, global audiences, and a constant presence.
Digitalization has touched every sphere, and marketing is no exception. In fact, perhaps marketing is the industry that has changed the most.
You could have the best product in the business, but it won’t matter if there is no one to sell it to. Your company will go belly up before you can say Skip Ad. But, there are always ways to make yourself heard and seen, and marketing has innovation at its core after all.
Take a look at these five marketing tactics to reach your target audience today, and explore which ones would benefit you the most.
Know your audience
If you create a spectacular ad about gaming headphones and it reaches the entire community of the Senior Center downtown, you haven’t really reached your peak, have you?
Making sure the right people see your campaign matters more than the campaign itself. It doesn’t matter if you do the research yourself or hire an agency, but this should be your first step for sure. Without a proper target audience, defined and explored, you can’t start making ads that will convert.
Invest in an app
Now, this is advice you won’t find too often, but having an app made is not a luxury today, but a fundamental. It helps you reach your targeted audience much faster and makes the experience way easier for them.
No one wants to scroll through a mobile-friendly web page that never seems to quite grasp the best way to show content on mobile screens. If it is easier for them to see a product and explore its features, it is easier for them to buy it too.
Just make sure that it works for both Android and iOS, and you are good to go.
Build a brand that stands out
Simply put, there are way too many products on the market nowadays. And services, and ideas, and so on. It is almost impossible to have something entirely unique. But, if your core business can’t be completely inventive that at least your marketing can. Standing out isn’t easy, but it is not impossible.
Being different takes effort, there is no denying. But, once you reach your audience, you will not only grab their attention, you will also be able to keep it longer then some annoying Plain Jane pop up that leaves everyone wondering where the X button is.
Give before you ask
It isn’t easy reaching your target audience through marketing, knowing that thousands of other businesses are trying to do the same. And the one thing that they come across more often than anything else is something along the lines of For this amount of money, we offer this. Now even cheaper! Discounts! Sales!
People are so used to big sales, especially around the holidays, that 50% off just doesn’t have the same ring to it. So, instead of starting your communication with future customers with an ask, start it with a give.
Offer them something they have a use for, and that doesn’t require a lot of resources, or perhaps in some cases requires none. If you have done solid market research and you are working on building your brand, giving them something before you ask of them to grab their credit cards will get you miles ahead.
And considering how fast the market moves nowadays, you should use every opportunity you can get.
Never forget the golden circle
The golden circle has become the foundation of modern marketing, and yet, many are not even aware of it. Even if it has helped build a business from the ground up and has brought in more revenue than a busload of salespeople.
The foundation of this marketing tactic is not to advertise the WHAT of your goods or services. People can buy the what, but they will not connect with it. The end goal is to market the WHY. The reasoning behind it. The feeling it brings. The change in the quality of life that you will notice if you get it. Having your product is a way of life, not just another purchasing decision.
Since the dawn of business, the main goal has remained the same – sell products or services. Beating the competition, excelling in your field and walking that fine line between what we offer and what we ask for it in return. But, in order to sell, we need to have someone to sell to. Our customers. Our fan base. Our partners. Our audience.
The modern world offers an abundance of choice. So, if the customers have so many options at the tip of their fingers, and you don’t know how to make them choose you, employ these marketing tactics and you will not have any problems in reaching your target audience.