Leadership TV

How AR Help Can You Shop Online

Many of us are preferring online shopping nowadays. However, you are unsure if the ring would look good on you or fit you even. Inova Diamonds CEO Artem Soundelzon remarks that 35 percent of the market is e-commerce now. Several diamond jewelers and retailers are adopting this trend as well. In this TechCrunch video, Soundelzon discusses how the company’s SaaS service is helping jewelers woo customers. Inova Diamonds’ AR is allowing customers to check out products from the jeweler websites by using only their phone camera. This AR effect is introducing offline consumer experience online.

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