In the (g)olden days, C-suite executives managed companies without mingling with the working class or the outside world. The general attitude was, it is their company, their rules, so they ain’t need no feedback or suggestion. Things are different now. Nobody can work in silos and the best way to stay updated is social media. In this article at CIO, Jordan French explains why C-suite executives cannot do without social media.
Social Media and C-Suite Executives
With a rapidly changing business scenario, C-suite executives cannot leave their company to the senior corporates like the earlier days. To know the direction of the industry, they must closely follow social media. This applies to your employees too. Following are the reasons why C-suite executives must pay attention to social media:
- People Talk: While 61 percent of CEOs have no social media presence, they cannot influence people’s opinion about the company. However, you can control opinions by addressing them, creating forums, and leveraging those for your future company strategy and goals.
- Increasing Customer Engagement: Social media can be your marketing platform where you interact and engage customers. While digital marketing cannot provide one-on-one with the customers, a social media community can help showcase your company values. Your editor can maintain the company social media accounts. However, it is the presence of C-suite executives, like yourself, that gives the accounts credibility. T-Mobile CEO John Legere has a strong community of followers in his Twitter account.
- Leveraging Leadership: Legere’s account has five times the number of followers than the company’s forum. The reason for this amazing online behavior is because C-suite executives put a face to the brand. Rather than reading about the brand itself, people prefer leadership talking about it. This not only increases the brand value but also reduces your company’s marketing and PR efforts.
- Direct Feedback: C-suite executives do not have to upload marketing collaterals all the time to keep the community engaged. The most important part is listening to what your customers really think about your company, products, and services. Implementing the suggestions will increase customer loyalty. However, these suggestions usually get lost under the layers of corporate bureaucracy. So, keep your doors open to let customers directly converse with you for faster implementation.
To view the original article in full, visit the following link: https://www.cio.com/article/3307187/cio-role/why-c-suite-executives-must-build-strong-online-communities-of-their-own.html