Project Management

8 Fun Ways to Collect Customer Feedback

Customer feedback is powerful enough to make or break a product’s market position, apart from affecting the company business. It helps in improving the product’s design, quality, and market demand.

In this article at Customer Think, Reetam Das explains how opting for the right customer feedback app can be beneficial to improve and enhance a product.

Proactive Approach

To become proactive in collecting customer insights, outline the steps and desired results. It will help in designing the right strategy. There are multiple ways and apps available online to gain better customer insight or feedbacks. The author suggests taking easy yet direct approach:

  1. Directly Ask: This is the most accurate way of collecting customer feedback with the help of the right tools like Zonka. It is one of the most preferred software that helps in building future action base.
  2. Data Collection: Using the right customer feedback system, gather and prioritize open-end customer feedback. Facts like the duration, average spend, date of feedback submission, and the source need to be recorded. Every customer wants to be heard. So, keep addressing their concerns while collecting data. Various apps are available online to gather all the required data.
  3. Personalize It: Customizing a short survey with easy to answer questions will help in showing the customers that you value them. Communicate in a friendly manner the essence of their time and feedback to improve your product or service. Using emoticons or multiple-choice questions will help in bringing actionable results.
  4. Cutting Barriers: This step will bring quality and quantity feedback if prompt action is taken over the customer’s concern. It is easier to understand the customer behavior with the right positioning of real-time customer feedback. The prompt action may turn negative feedback into positive.
  5. Better Experience: The right combination of design layout, font size, color scheme and company logo can make an attractive customer feedback form. Keeping it precise, simple and personalized with a conventional tone is the right way of making customer feedback form.
  6. Generating Insight: To scale up and grow, it is extremely important to keep testing and learning while adding innovative methods and reforming ways to crucial customer insights. Learning about customer experiences, understanding their issues with the product or service, and finding ways to immediately address their concerns are some easy methods to win customer trust and growth.
  7. Teamwork: It helps in making the tough tasks easier. Right feedback program coupled with teamwork may help in improving customer experience in a big way.
  8. Powerful Impact: Positive customer response helps in boosting the team’s morale. Thereby, it is essential to use customer feedback as a tool to enhance a product or service. Pay attention to each point mentioned by the customer and use them to extend better customer experience.

Collecting feedback alone does not suffice the purpose. Taking immediate yet desired action is the key to success. To learn more about customer feedback, click on the following link:


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