Leadership TV

Who Can We Trust with Digital Ad Reach?

Facebook thinks its ads can reach roughly 10 million more people than even exist in the United States census. This shows that digital advertising metrics are prone to serious errors, either from how they were built, or from the insidious presence of bots.

Show More

Leave a Reply


We use cookies on our website

We use cookies to give you the best user experience. Please confirm, if you accept our tracking cookies. You can also decline the tracking, so you can continue to visit our website without any data sent to third party services.