4 Ways to Help Drive Digital Executive Decisions

Everyone is back from vacation. This is the perfect opportunity to take strategic risks and lay the groundwork for a faster, smarter way of doing business. In an article for CIO magazine, Isaac Sacolick gives some advice on some good ways to prepare for digital decisions:

  1. Tell the digital story and cite successes.
  2. Know where executives stand on issues before the big meeting.
  3. Come with data and deliver it with purpose and passion.
  4. Prepare a moon shot project so it can get shot down.

Preparing Your Pitch

Digital transformation is a journey, but not everyone has the time to track that during the monthly grind. You’ll need to keep colleagues up to date about strategy and the roadmap, in addition to conveying successes to keep people excited.

When presenting your information, you should already have a general idea of who in your audience will be for or against different ideas you present them. Knowing where an issue falls on someone’s list of priorities can help frame the way you present it to your audience. Preparing for detractors and what they will say in response can help you cover the bases on your own points, ultimately creating a stronger argument. There should also be contingency options in place in case it’s too hard to gain support with your current points.

While the raw data and hard facts should always be in a good presentation, make sure to cover the emotional side of the spectrum by showing passion and purpose in the pitch. Including stories and examples of similar events at other companies will help connect your message to your audience.

Sacolick’s final recommendation is to have a more extreme project plan pitched first so it can be shot down:

Finally, here’s my last bit of advice. Present one project that is unlikely to get buy in. There are still executives in the room that would rather avoid digital and technology investments and want to slow down the transformation. Presenting one of these less popular investments gives executives a place to voice an objection without compromising the strategic program.

You can view the original article here:

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