Someone needs to toot your horn, and nobody is lining up to volunteer for the gig. That means you need to do it yourself, especially if you want to keep ascending the ranks of IT leadership. In an article for TechRepublic, Patrick Gray shares some considerations to remember when plotting your strategy for dominant self-promotion.
You, Starring You
Self-promotion does not have to be seen as completely self-serving (even though… it is). Several efforts at self-promotion can actually be reframed as self-development opportunities, such as writing LinkedIn articles and honing your voice. If people happen to notice how great you are while are you busy growing and sharing your thoughts, then that is terrific.
Gray offers these four aspects to consider for effective self-promotion:
- Style and tone
Your goals are the things you are trying to achieve through self-promotion. Perhaps you are aiming to become known as a thought leader outside your business; perhaps you want to reach an executive position in your current business. Whatever it is you want to achieve, you had better decide it before you take any further steps.
About persona, Gray says this:
Perhaps the most interesting and daunting aspect of self-promotion is that you’re presented with a blank slate. There are no “rules” preventing a business analyst from promoting him or herself as an advisor to CEOs, and the image you craft through your promotional activities need not be handicapped by your current position, work history, or experience. Marketing is a delicate balance of presenting a product in the best possible light without being dishonest, but IT leaders tend to err on the side of caution.
Audience is a pretty self-explanatory one—you need to figure out who your audience is, and then you need to send pertinent information in their direction. And lastly, with style and tone, remember that the people who get known are the ones with something new to say and offer. Think about how you can stand out while staying true to yourself.
You can view the original article here: http://www.techrepublic.com/article/the-it-leaders-guide-to-shameless-self-promotion-part-1/