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The Imagination Gap

Business leaders in a multitude of sectors are not truly ready for digital transformation, because, well, how could they be? It is such a quantum shift from what came before. It will require greater imagination to see it through. Jeffrey Rothfeder discusses this in an article for strategy+business.

He skims over significant technological developments affecting various industries, and then he offers three strategic solutions to addressing business changes. The first is to reimagine operations in light of the new opportunities enabled. The second is to establish two-way relationships with customers. And the last is to focus more on the “medium-term” future needs of consumers.

For more, you can view the full article here: http://www.strategy-business.com/article/00334?gko=86e01

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