How Long Is Too Long to Bask in Winning a Business Award?

Businesses get awarded various certificates all the time from associations and the like. How long is too long to celebrate an aging achievement? Andrew Griffiths gives his two cents on the subject for Inc. He went to a restaurant once that displayed an award that was more than six years outdated. Seeing something like that inadvertently raises a lot of questions: Why haven’t they won more awards since then? Has their quality decreased? Am I eating my last meal right now? To avoid such concerns, Griffiths thinks two years is the best length of time to promote an award, with three years being the upper limit. After three years, it is probably best to just start referring to the business as “award-winning” and not get specific about the year anymore. It sounds good without raising ominous questions.

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