Project Management

Strategic Communication: Words Are a Weapon

Your eyes are probably ready to roll out of your heads from all the articles you have ever seen about the value of communication, and, uh, here is one more. Dave Wakeman writes for Voices on Project Management about how to use communication as a “weapon.” He shares three quick tips about weaponizing the info you convey in order to win the battle for project success:

  • Always talk in terms of outcomes and achievements.
  • Have a framework for your communications.
  • Invest the necessary time and energy.

The Spear of Speech

When you center your speech around the outcomes you are reaching or intending to reach, you will meander less to minor details. These bigger ideas are what will most interest the stakeholders anyway, so speaking in such a way will both save time and likely be more satisfying to other parties. The team too will have a better idea of what they need to achieve.

In communicating strategically, you will probably develop a framework for yourself over time, or perhaps seek one out. Wakeman recommends a simple three-part framework of motivate, teach, and reinforce: You motivate the team and sponsor to get excited about what they are working on or what they have accomplished. You teach the critical information or context that the team will need in order to succeed moving forward. And then you reinforce this information over time.

About his final tip on investment, Wakeman explains it like this:

To become more focused and strategic with your communication practices, you’re going to have to invest some time in your relationships. For several reasons, but most importantly, you are going to need to know the goals and objectives of your key stakeholders. And you are going to need to understand how they like to be communicated with.

With these tips, you will be crushing and bludgeoning people with your communication skills in no time. You can view the original post here: http://www.projectmanagement.com/blog-post/21764/Are-You-Communicating-Strategically-

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