CIOs: Adopt Social Media for Success Now

Quit rolling your eyes about social media just long enough to read this article. CIO Jonathan Feldman explains for InformationWeek that the power IT leaves on the table by not fully exploiting social media is daunting. He acknowledges that IT is not known for its high level of extroversion, but can you imagine how much faster we could drive new technology and services in business if IT was vocal and openly sharing ideas regularly?

The Tech Talk

Feldman most recently got to thinking about social media during a CIO conference in New Zealand, which is half the point. He learned about the conference through social media, and through networking with other IT executives, he developed new insights to take back to his organization. While there, he talked to Kirsti Grant and Nic Kennedy of the startup Vend. Feldman derived a few more varied insights from their discussion.

One of them is that there is always a higher purpose to the work we do. Vend may make commercial software, which is not outrageously exciting, but the higher purpose is the software enables small businesses to keep competitive with bigger players. Another takeaway is that the best processes are frictionless. In other words, you want processes to feel as invisible as possible, to such an extent that people may not even realize they are “going through the motions.” IT especially would want to design processes that agree with users’ intuition.

How does this all relate back to social media? Well, these are all things Feldman learned because social media enabled the conversation:

Even these few gems were incredibly valuable to me, and I’m leaving a lot out. But the larger point is this. There’s just no way that this introduction and this learning would have happened without social media. Ponder that the next time someone tells you that social media is a waste of time for non-marketers.

We make our homes in communities limited by geography. But social media allows us to choose to live in communities of interest and communities of practice — indeed, in very rich and concentrated communities!

For some more pointers, you can read the full article here:

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