Why the Gamification Trend Fails at Most Companies

Gartner finds that 80 percent of gamification implementations are likely to fail. Adam Hollander writes for Fast Company about his take on why that might be the case.

Game Over

One major problem is that businesses that pursue gamification think that making things “fun” will be enough to inspire greater productivity—this is not the case. Hollander says the emphasis must be on “driving business results through changes in employee behavior,” as opposed to just increasing employee engagement. This means you need to have a clear business problem to solve as a result of gamification, and you need to be able to evaluate how well gamification is helping you reach that solution. For more, you can read the full article here:

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