CareerMarketing/Advertising

5 Easy Ways to Use Video to Improve Your Business

Not sold on the value of videos to business yet? Forbes has an article to change that tune. Allie Siarto highlights five basic ways that video can breathe new life into your business.

Lights, Camera, Payday

One obvious benefit of videos is in training new employees, where active footage can be a lot more engaging than a workbook. Screen recording software like Camtasia can assist in demonstrating step-by-step processes too. Another thing videos can do is provide quick tutorials for helping clients understand complex topics, with the added benefit that clients can do it on their own time. A third advantage is that videos can bring testimonials to life in a way that is not possible with static text. Fourth, videos can be planted in websites to create a short and succinct value proposition, so no one misunderstands the business’s purpose. And lastly, videos can make a business more visible in search engines, especially since YouTube is the second biggest search engine, and Google owns it. You can read the full article here: http://www.forbes.com/sites/theyec/2013/05/06/5-easy-ways-to-use-video-to-improve-your-business/

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