Career

5 Benefits of Creating a Good Online Business Video

With the rise of social media, videos offer renewed value for businesses. Dave Wheeler writes for Business 2 Community with five reasons to point and shoot.

We’re Talking about Cameras

Videos offer bountiful opportunities to be creative, better allowing the business to show its personality and increase client interest. The technology is cheap and accessible enough now that more or less anyone can do it. Videos are also multifaceted enough that they can be used for anything ranging from interviews, to info bites, to landing page explainer videos. Another thing they do is provide information fast and with a minimum of hassle. And importantly, creating videos is a repeatable process, so that you can start tracking analytics, performing A/B tests, and seeing which keywords best attract interest. For more detail on these benefits, you can read the full article here: http://www.business2community.com/video-marketing/five-benefits-creating-good-online-business-video-0900469

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