In Pitching to Angel Investors, Preparation Beats Overenthusiasm

As Brent Bowers writes for The New York Times, studies show there are two quick and easy ways to kill an angel investor’s interest in your burgeoning company. The first is to force too much enthusiasm in your presentation. It is hard to trust someone who comes across inauthentic, and blind energy might make you even seem incompetent. The other thing to avoid is answering an investor question with a vague answer instead of fessing up to not having an answer. It is okay to get back to them with a real answer later. As far as general tips for what is good to do though, practice having an authentic, 90 seconds or less “elevator pitch” that you can use on anybody. For more, you can read the full article here:

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