The Advertising Cheat Sheet

Are you green when it comes to advertising, and would like to have the basics all outlined in one spot? Gary Dahl has you covered with a cheat sheet at the For Dummies website. For instance, when it comes to good copy writing, Dahl recommends finding a hook, writing the way that people think, and most importantly keeping it simple. Remember the reasons that people will select you over the competition, which include image, personality, convenience, uniqueness, and price point. For advertising budgeting, Dahl says to use “reluctant buying” and “competitive posturing” techniques for the best results. To get the whole story, you can view the full cheat sheet here:

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