How Reframing a Problem Unlocks Innovation

Tina Seelig makes a very interesting point. What is the difference between, “What is the sum of five plus five?” and, “What two numbers add up to ten?” The former has one answer, whereas the latter has infinite solutions. Otherwise, they are just different framings of the same problem. In her article excerpted from her book InGenius, she provides many more examples of how resetting your frame of reference can open up whole new worlds of inspiration and possibility. But one especially useful thing she says to do is always ask yourself, “Why?” even when you are presented what a “What?” question. When you truly understand why you have been presented with a task or problem, you become best equipped to address it. You can read Seelig’s full article here:

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