Career

Changing Perspective: A New Look at Old Problems

In a lengthy article at Smashing Magazine, Stuart Silverstein considers the many improbable ways by which you can change your perspective to crack hard nuts. He talks about how when your left-brain fails to solve problems using normal methods, your right-brain takes over to save the day. This is a generalization of course, but the point stands that your visually-minded right-brain can use images to create new connections that solve your problems for you. Silverstein recommends printing out images of inspiration and of your competitors and making a collage that gets your mind racing. Another point made in the article is that language traps our way of thinking, so you should seek to change language so that it allows you and your team to more broadly consider challenges. But these ideas are just the tip of the iceberg. You can read several more insights at Silverstein’s full article here: http://www.smashingmagazine.com/2012/09/03/changing-perpective-new-look-old-problems/

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