Superstorms are a Business Opportunity for Retail Supply Chains

John D. Rockefeller got ahead by recognizing the business opportunities in times of crisis. Kevin O’Marah sees the potential for retail supply chains amidst the lousy weather on the east coast. Big storms provide opportunities for supply chains to really test their mettle and see how effective their processes are. Incorporating available weather data is in fact a smart first step in putting together better models. In fact, it is increasingly becoming likely that people will be willing to pay a premium for shipping service that accounts far in advance for severe weather threats. To get the whole story, you can read the full article here: http://www.forbes.com/sites/kevinomarah/2015/01/27/superstorms-are-a-business-opportunity-for-retail-supply-chains/

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