Business Behind the Bottle: Inside Coca-Cola’s Supply Chain

Have you ever wondered what goes into the making of a bottle of Coca-Cola? Well wonder no longer, as Wendy Manning, Vice President of Customer Services at the company, demystifies the process for its creation in Europe in an article for Supply Chain Digital.

A Cool, Refreshing Chain of Events

Coca-Cola products are distributed in eight territories across Western Europe and sold to over 170 million consumers in that region. Nearly 95 percent of drinks are made in the country in which they are sold, and they are able to move product from site to store within 48 hours. Their logistics team is made up of 166 people who are working 364 days a year (Santa picks up the slack for distributing the Coke on Christmas, I assume).

One unique thing Coca-Cola Enterprises did back in 2012 was pioneer “a unique 12-month job swap between ‘rising stars’ of CCE and one of [their] customers, Tesco.” This allowed skilled workers to develop even more skills, and for the two businesses to learn new strategies from each other. Another thing the company is aiming to do is cut carbon footprint by a third by 2020. To learn more about the Coca-Cola supply chain, you can read the full article at Page 8 here: http://www.supplychaindigital.com/magazines/14778

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