With so much talk about Big Data and analytics, it’s surprising we don’t hear more about content management (CM). Sure, there are other ways to leverage a company’s information to gain competitive advantage, but as Zafar Anjum writes for CIO Asia, businesses are having a hard time accessing the wealth of information that is increasingly available within the organization and without.
A Holistic View
CM is about building IT infrastructures that save on cost while giving CIOs power to transform the enterprise and prove the value of IT. As an example of CM, the Enterprise Information Management platform (EIM) gives the CIO a holistic view of the company’s data while minimizing risk.
At the heart [CM] is about effectively using and managing an organisation's information assets to derive maximum value, while minimising information-related risks. It applies to all corporate information, regardless of form, function, or location. This includes structured and unstructured information, and ranges from content on file systems and email to information within productivity and line-of-business systems, on web, social, and mobile environments.
In the context of CM, Zafar discusses the concept of ‘information confidence,’ which he defines in several ways. Information confidence is the ability for business to allow secure access to content for a specified user group. It is about proper governance of corporate information. Most importantly, information confidence is enabled by sound content management to deliver information that is authoritative and verifiable to meet enterprise demand.
Read more about this topic at: http://www.cio-asia.com/resource/applications/the-content-management-conundrum-for-cios/