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The New Supply Chain Paradigm

The omnichannel business model is changing the way products get sold. Tom Craig believes it has redefined and expanded markets and customers in an article for JOC. This is because it a response to the changing world, where ecommerce demands immediacy and is rendering the linear channels obsolete. The new dynamics of these better supply chains will include things like being defined by process, measured by performance and service, focused on customers, and aiming to bring in integrated supply chain execution technology. To read about Craig’s ideas on the influence of omnichannel in their entirety, you can visit the original article here: http://www.joc.com/international-logistics/logistics-technology/new-supply-chain-paradigm_20140911.html

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