Career

5 Steps to a Better SEO Strategy

Businesses want to generate traffic, a key source of traffic is the Internet, and getting Internet traffic requires good SEO. Entrepreneur Neil Patel writes about five ways to improve your SEO.

Vitamin S…EO

Assess how search-friendly your site is, using alt attributes or CSS styles with images to accommodate for gaps in search engines’ ability to read things like Flash files. Benchmark your competitors and use tools such as PPC Web Spy to help. Decide who your target audience is and market the site to their pain points. Generate seed keywords, meaning keywords that you then pair with other words to see how search results fluctuate. Finally, either become or hire a great writer to keep the content on your website top notch. You can read more into Patel’s ideas here: http://www.quicksprout.com/2011/12/22/5-steps-to-a-better-seo-strategy/

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