The Most Productive Way to Meet Company Goals: Choose Just One Word

Meeting goals can be such a comprehensive and loaded undertaking. Jon Gordon reduces the complexity down to one word in an article for Fast Company.

Leveraging Lingo

Gordon recognizes that initial excitement over an endeavor to hit new goals is quick to fade. But when you select a single word to define your actions over the course of a year or project, you suddenly find yourself a lot more willing to adhere to it. The first time around, Gordon selected “purpose” as his word, and it helped him hone in on doing the work that defined his purpose. His clients, which include businesses and professional sports teams, have found similar success with the idea. To learn if this might work for you, read more at Gordon’s article:

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