Career

3 Methods for Setting a Goal that Will Help You Achieve Your Potential

Ira Kalb of the Marshall School of Business writes a meaty article for Business Insider about three methods for setting the best goals. For the best results, mix and match all three.

Myriad Methods

First, there is the Market Potential Method, which measures market potential and determines market penetration you are likely to achieve. Second, there is the Historic Method, where you look at last year’s business and extrapolate those rates to the present. Finally, there is the Full Time Equivalent Method, where you count roughly how many full-time employees you have and estimate where the point of profitability begins. For a step-by-step guide to using each of the methods outlined here, you can read the full article: http://www.businessinsider.com/the-critical-first-step-in-creating-a-successful-marketing-plan-2014-1

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