Analytics-Business Alignment Needs Work

Collecting data is important -but if that data doesn’t go any further than your desk, it’s useless for driving business alignment and helping in making intelligent business decisions. Beth Schultz of All Analytics writes this article using the recent Gartner “Predicts 2012” report, and draws the conclusion that while companies may have access to more analytics than ever before, they may not be using them effectively. Schultz states that the report warns how dangerous the mindset of “fascinating analytics” can be – that is, looking at reports as merely an interesting piece of information without acting on it.

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